By creating a tool to digitize the palettes I used, there was now an easy method to quickly identify which swatches were the most prevalent in any piece. Dominant groups could be sorted and displayed proportionally, making it easy to determine what codes specifically were the most visible. Depending on the selected number of colors extracted, roughly 13-30% of the image is a vibrant red tone. Based on demographic insights (Hemphill, 1996), women prefer this tone (58%) as op

Every shade carries associations, emotions, and analytics. Within the Chroma Realm you'll discover creative tools and resources to uncover the meaning behind colors, generate them from the things you already love, and apply them to your projects or hobbies.

Discover color psychology insights from HEX codes and interactive tone wheels. Apply analytics to design projects to boost branding, conversions, and UX.

After pasting #A3769F into the color insight generator, I get instant access to more analytical information I can use in my projects. First, the tool identifies it as a muted purple, a color group that has associations with royalty, mystery, spirituality, and luxury. I can view the equivalent RGB and HSL code before diving into a full psychological profile.