By creating a tool to digitize the palettes I used, there was now an easy method to quickly identify which swatches were the most prevalent in any piece. Dominant groups could be sorted and displayed proportionally, making it easy to determine what codes specifically were the most visible. Depending on the selected number of colors extracted, roughly 13-30% of the image is a vibrant red tone. Based on demographic insights (Hemphill, 1996), women prefer this tone (58%) as op

Artwork that is exclusively blue would be classified as monochromatic, since there is only one color group present. With digital coloring pages, the amount of blue tones and shades you can apply to the artwork is practically endless.

Discover color psychology insights from HEX codes and interactive tone wheels. Apply analytics to design projects to boost branding, conversions, and UX.